Avocados from Mexico has released a non-fungible token as part of its big ad campaign during Super Bowl Sunday.
According to Decrypt, Avocados from Mexico (a non-profit trade group) is the first fresh produce company to use blockchain in a Super Bowl ad.
Ahead of the big game, it has released the advert it will show to audiences during one of the many ad breaks.
In it, actress Molly Ringwald presents a fictional version of the QVC shopping network whereby shoppers can buy gifts for their avocados like a Tortilla Chip Pool Float, or an Avo-Carrier.
Avocados from Mexico has teamed up with Block V, to create a non-fungible-token that audiences can collect in order to win prizes. Users can collect Vatom tokens by creating a Vatom wallet and performing a number of key actions to promote the brand. As users gain tokens they're entered into a prize fund to win $30,000.
Vatom Labs has worked with other big-name marketers such as Miller Lite.
This article is not intended to be financial advice. It is not an offer or solicitation of an offer to buy or sell, or as a recommendation, endorsement, or sponsorship of any products, services, or companies. Crypto Block does not provide investment, tax, legal, or accounting advice.
As always, do your due diligence before investing, and never invest more than you can afford to lose.
Photo Credit: CBS Sports